Marketing MBA colleges in India: What makes MBA in Marketing India’s most popular MBA specialization? What are the best MBA schools offering MBA in Marketing? And what are the career placement and job opportunities for those who have completed MBA in Marketing. These and other questions will be answered in this detailed article. Below is a well-researched list with the Top MBA Colleges in India for Marketing.
Let’s first understand marketing and the Marketing MBA programs in India. Marketing experts Philip Kotler, Kevin Keller and others define marketing management “…a science and art of targeting markets and gaining, keeping and growing customers by creating, delivering and communicating superior customer value. This definition covers every aspect of the MBA in Marketing. It starts with identifying consumer needs and marketing the product. After-sales service satisfaction is also included. The business includes brand management, retail management, consumer and sales management, marketing strategies, digital marketing, product development, and other aspects.
MBA in Marketing Management offers deep and broad learning that will help students become effective Marketing managers. These areas include market research and analysis; pricing determination; product advertising; product design; presentation, and communication skills. This is the most lucrative MBA field with an average salary at Rs. 5.0 LPA to R. 25.0 LPA to Rs., depending on the MBA college ranking and candidate profile.
People also ask –
Ans. Scope of MBA Marketing in India
The scope of MBA in marketing in India is wide. After the completion of this post-graduation course, students can be placed as sales executives or managers in reputed companies in industries, including retail, tourism, FMCG, banking, hospitality, media & advertising, and market research.
Ans. MBA in Marketing is India’s most popular MBA specialization as per MBAUniverse.com Aspirants Survey 2021. 51% of MBA aspirants ranked this as #1 specialization, followed by Finance.
Ans. The average annual fees for MBA in Marketing Management range from INR 3,00,000 to 10,00,000 per annum depending on the university or the college you select.
Ans. MBA in Finance has more job opportunities in areas such as banks, investment, and portfolio management firms, accounts departments of companies, etc. On the other hand, MBA in Marketing has job opportunities in areas such as brand management, advertising, sales departments etc.
The top MBA marketing colleges are distributed all across the country. For convenience, they have been divided into zones. Outlook, IndiaToday and The Week ranking agency release their rankings of the top MBA marketing colleges in India.
Below mentioned are the zone-wise rankings of the top MBA marketing colleges:
Enumerated below are the top MBA marketing colleges in North India as per The Week rankings: Marketing MBA colleges in India
Mentioned below are the top MBA marketing colleges of South India as ranked by The Week:
Listed below are the top MBA marketing colleges in East India:
The cost structure varies widely depending on the college’s affiliation. Tuition costs for institutions linked with government universities, for example, are often lower than those at private establishments.
Let us look at the pricing structure for the best MBA marketing colleges in India.
Public MBA Marketing Schools
Listed below are some of the top public MBA marketing colleges and their fee structure:
| Name of Public Colleges | MBA Marketing Fees Structure (Total Tuition Fees INR) |
|---|---|
| Indian Institute of Management (IIM), Kozhikode | 22,50,000 |
| Indian Institute of Technology (IIT), Roorkee | 8,18,000 |
| Indian Institute of Technology (IIT), Madras | 11,25,000 |
| Indian Institute of Management (IIM), Tiruchirapalli | 11,90,000 |
| Indian Institute of Management (IIM), Raipur | 14,54,000 |
Cited below are the top private MBA marketing colleges and their fee structure:
| Name of Private Colleges | MBA Marketing Fees Structure (Total Tuition Fees INR) |
|---|---|
| Vinod Gupta School of Management (VGSOM), Kharagpur | 6,00,000 |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai | 17,50,000 |
| Symbiosis Institute of Business Management (SIBM), Pune | 19,60,000 |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | 6,00,000 |
| Great Lakes Institute of Management, Chennai | 16,00,000 |
Entrance Exams are conducted by various MBA marketing colleges to ascertain the aptitude of the students seeking admission into their program. Following are some of the most sought-after entrance exams for top MBA marketing colleges:
Except for college-specific prerequisites, the admission procedure to the top MBA marketing institutions in India is nearly comparable. The completion of one’s undergraduate degree is the minimal qualification for an MBA marketing course. Seats in MBA marketing programs are assigned based on either undergraduate merit or the results of college-sponsored admission tests. The following are the entrance requirements for the best MBA marketing institutes in India:
Eligibility criteria are basic rules that every student must follow in order to be admitted to MBA marketing institutions.
For top MBA marketing institutions, candidates must meet the following requirements:
There are a total of 2316 colleges in India offering MBA Marketing. The procedure to secure admission to MBA marketing colleges is as follows:
MBA Marketing colleges in India release cut off lists to shortlist candidates for admission. Most institutions and colleges release the cut off after the declaration of results. The cutoff may vary every year depending on certain parameters set by institutions.
Listed below are the cutoffs for top MBA marketing colleges:
Every year, the Indian Institute of Management (IIM) holds the Common Aptitude Test (CAT) to select candidates for MBA marketing programs. The CAT is a computer-based test with three sections: Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR), and Quantitative Ability (QA).
The cut off to secure admission to various IIMs in India through CAT examination is as follows:
| Name of the College | Cut Off Percentile |
|---|---|
| IIM Ahmedabad | 99 |
| IIM Bangalore | 99 |
| IIM Calcutta | 99 |
| IIM Lucknow | 97-98 |
| IIM Indore | 97-98 |
Graduate Management Admission Council (GMAC) administers the Graduate Management Admission Test (GMAT) five times a year at the international level to determine admission to various MBA programs.
Aspirants seeking admission to the many MBA marketing institutes in India must meet the cut off marks listed in the table below:
| Name of the College | Cut Off Marks |
|---|---|
| Vinod Gupta School of Management, Kharagpur | 750 |
| IIM Calcutta | 724 |
| IIM Bangalore | 704 |
| T.A. Pai Management Institute (TAPMI), Manipal | 650 |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai | 630 |
MBA marketing is an excellent choice for those interested in marketing and business methods. To excel in a profession after getting an MBA in marketing, abilities such as effective communication, entrepreneurship, leadership, interpersonal skills, and strategic thinking are essential. MBA marketing has the following scope:
According to Payscale, the average compensation for a marketing MBA is 6-7 LPA. Top MBA marketing schools provide students with on-campus placements. Several firms hire students based on their results in an aptitude exam, which is followed by personal interviews.
Here are some of the top MBA marketing schools recruiters:
Mentioned below are the top recruiters at MBA marketing colleges as per salary packages offered:
| Name of the Colleges | Top Recruiters |
|---|---|
| SP Jain Institute of Management and Research (SPJIMR), Mumbai | Amazon, BCG, Deloitte, JP Morgan, Microsoft, Morgan Stanley, etc. |
| Indian Institute of Management (IIM), Kozhikode | Tata Consultancy Services, Reliance, Cognizant, Wipro, ICICI Bank, etc |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | Wipro, ICICI Bank, Deloitte, JP Morgan, Microsoft, Morgan Stanley, etc. |
| Institute of Management Technology (IMT), Ghaziabad | BCG, Deloitte, JP Morgan, Morgan Stanley, Tata Consultancy Services, etc |
| Institute of Management Technology (IMT), Shillong | Cognizant, Wipro, Deloitte, JP Morgan, Reliance, etc. |
According to Glassdoor, the average pay for students getting an MBA in marketing is between 6-7 LPA.
According to the institute’s official website, the following are the typical wages provided at several top MBA marketing institutions in India:
| Name of the Colleges | Average Package Offered (INR) |
|---|---|
| SP Jain Institute of Management and Research (SPJIMR), Mumbai | 25-26 LPA |
| Indian Institute of Management (IIM), Kozhikode | 20 LPA |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | 13-14 LPA |
| Institute of Management Technology (IMT), Ghaziabad | 14 LPA |
| Institute of Management Technology (IMT), Shillong | 19 LPA |
Among the best marketing MBA programs in India are IIM Ahmedabad, IIM Calcutta, IIM Bangalore, FMS Delhi, XLRI Jamshedpur, SPJIMR Mumbai, MDI Gurgaon, and IMT Ghaziabad. These colleges in India provide various MBA Marketing programs.
Several MBA Institutions and private PGDM institutes are offering speciality MBA/PGDM programs in addition to their flagship MBA programs to fulfill the rising demand for MBA Marketing. The following are some of the greatest MBA colleges in the Non-IIM category that provide two years of full-time specialized MBA/PGDM programs:
| Universities & B-schools offering MBA/PGDM in Marketing | Programme Name | Duration & Mode | Fee (Rs.in lakhs) |
|---|---|---|---|
| IMT Ghaziabad | PGDM Marketing | On campus; 2 years full time | 17.5 |
| TAPMI Manipal | PGDM Marketing Management | On Campus; 2 years full time | 14.3 |
1-Year Full Time or Executive (Part Time) On-Campus/Hybrid Specialized MBA in Marketing by Top B-schools & Universities
| Universities & B-schools offering MBA/PGDM in Marketing | Programme Name | Duration & Mode | Fee (Rs.in lakhs) |
|---|---|---|---|
| ISB Hyderabad | PGPM with specialization in Marketing | On campus; 1 year full time | 40.41 |
| K J Somaiya Institute of Management Studies & Research, Mumbai | MBA (Part Time) Marketing Management | On Campus; 3 years part time | 2.97 |
MBA Marketing Specialization is available in a two-year full-time program. MBA/PGDM Program in General
One of the most popular specialties offered in the flagship MBA/PGDM programs is an MBA in Marketing. There are IIMs, FMS, XLRI, and MDI, among others, that offer MBA Marketing as a Specialization in the second year of their flagship MBA program. The following is a list of the top MBA colleges that offer MBA Marketing Specialization.
| MBA College | Program name | Duration & Mode | Fee (Rs. in lakhs) |
|---|---|---|---|
| IIM Ahmedabad | PGP with Specialization in Marketing; | On Campus; 2 years full time | 23 |
| IIM Bangalore | MBA with Specialization in Marketing; 2 years full time | On Campus; 2 years full time | 23.2 |
| IIM Calcutta | MBA with Specialization in Marketing; 2 years full time | On Campus; 2 years full time | 21.1 |
| ISB Hyderabad | PGPM with specialization in Marketing; 1 year full time | 30.41 | |
| FMS Delhi | MBA with Specialization in Marketing; 2 years full time | On Campus; 2 years full time | 1.92 |
| IIFT Delhi/Kolkata | MBA (IB) with specialization in Marketing; 2 years full time | On Campus; 2 years full time | 17.25 |
| SPJIMR Mumbai | PGDM with specialization in Marketing and Operations; 2 years full time | On Campus; 2 years full time | 17.5 |
| XLRI Jamshedpur | PGDM- Business Management with specialization in Marketing; 2 years full time | On Campus; 2 years full time | 23.6 |
| IIM Lucknow | PGPM with specialization in Marketing | On Campus; 2 years full time | 14.16 |
| IIM Shillong | MBA with specialization in Marketing | On Campus; 2 years full time | 15 |
Top 10 Marketing MBA colleges in India: When it comes to MBA and specialization, marketing is the most popular branch. It is indexed as a lucrative option with high pay packages, industries also look out for managers for more innovative marketing and maximized sales. For a candidate, the specialization helps enhance skills and knowledge with respect to advertising and public relations. Let us look at 10 Popular MBA in Marketing colleges in India offering Post Graduate Diploma in Management (PGDM) / Masters in Business (MBA) in Marketing.
(Please note the list does not include IIMs and other leading B-Schools that offer Post Graduate Programmes where the students choose their specialisation in the second year of study. This list includes institutes offering MBA in Marketing)
The two-year Post Graduate Diploma in Management (PGDM) program at SPJIMR is a full-time residential program equal to an MBA with a marketing focus (also offers other specialisations). The program is continuously regarded among the top ten in India as one of the best in the field of ‘Value-Based Leadership Development.’
Fee: Rs 16, 00, 000 (approx.)
Exam scores accepted: CAT | GMAT
Other programmes offered:
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The IMT, Ghaziabad PGDM curriculum emphasizes practical learning, team building, and leadership abilities, which push students to question ‘theories’ and ‘norms.’
Fee: Rs 17, 50, 000 (approx.)
Exam scores accepted: CAT | XAT | GMAT
Other programmes offered:
Ranchi’s XISS two-year post-graduate diploma in management emphasizes case-based teaching approach. The curriculum promotes learning in theory and practice of several functional areas of management, and it provides students with an integrated approach to management function and managerial abilities.
Fee: Rs 5, 59, 000 (approx.)
Exam score accepted: CMAT | XAT
Other programmes offered:
The Post Graduate Diploma in Business Management (PGDBM) at N.L. Dalmia is a two-year full-time study authorized by AICTE. The curriculum is broken down into four semesters.
Fee: INR 6, 00, 000 (approx.)
Exam scores accepted: CAT | XAT | CMAT | MAT | MAH-CET | ATMA
Other programmes offered:
The NIILM Centre for Management Studies’ two-year full-time PGDM program focuses on building a student’s interpersonal and behavioral reactions to difficult situations. It also emphasizes the development of abilities in the most recent understanding, analysis, and problem-solving tools, strategies, and models, as well as imbuing them with a holistic management viewpoint.
Fee: Rs 6, 10, 000 (approx.)
Exam score accepted: CAT | MAT | XAT | GMAT
Other programmes offered:
KIIT University’s two-year MBA in Marketing Management program has a highly flexible curriculum that incorporates the most recent innovations in management and commercial practice, as well as infinite options for self-directed study. It emphasizes on laying a solid foundation in all main functional areas of business, developing strong analytical and decision-making abilities, and giving academic flexibility to encourage customisation and personalizing of knowledge.
Fee: Rs 12, 01, 000 (approx.)
Exam scores accepted: CAT | MAT | XAT | CMAT | KIITTEE Management
Other programmes offered:
The Post Graduate Diploma in Management in Marketing program at MIT-SOB is a two-year program with specialization subjects in the second year. The course is employer-ready, with a good mix of academic and practical expertise.
Fees: Rs 3, 50, 000 (approx.)
Exam scores accepted: CAT | MAT | XAT | MAH-CET | CMAT
Other programmes offered:
Jamnalal Bajaj Institute of Management Studies (JBIMS) provides Masters of Management degrees in a variety of specializations. One of its most popular programs is the Master of Marketing Management. Practical experience in any of the following linked fields is required for admission to this course: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing, and Applied Economics.
Fees: Rs 6, 00, 000 (approx.)
Exam scores accepted: CAT| MAT | XAT | MAH-CET | CMAT
Other programmes offered:
The Masters in Marketing Management program at KJ Somaiya is a part-time program with four courses per week. The curriculum lasts three years and six semesters.
Fees: Rs 2, 48, 245 (approx.)
Exam scores accepted: SET (Somaiya Entrance Test)
Other programs offered:
Balaji Institute of Modern Management (BIMM) in Pune provides a Post Graduate Diploma Programme (PGDM) in Sales and Marketing as well as a PGDM in IT and Marketing (including Retail and Insurance). In the Times Of India B-School Survey 2018, BIMM was named among the top 12 management colleges in India.
Fee: Rs 3, 30, 000 (approx.)
Exam scores accepted: CAT | MAT | XAT | CMAT | MAH-CET
Other courses offered:
Note: These colleges are not listed in any particular order and are not based on any ranking.
Different Types of Courses with MBA Marketing Specialization
There are around 3000 MBA in Marketing Colleges in India. These colleges provide MBA Marketing Specialization courses of varying kind and duration, but they all cover the same ground. After study of more than 50 programs, we can classify the programs offered in India into following different categories:
If you are looking for Colleges in India, below are the top management institutes
| MBA College | Title & Type of MBA Marketing Course | MBA Marketing Course Fees (Rs. in lakhs) |
|---|---|---|
| IIM Ahmedabad | PGP with Specialization in Marketing; 2 years full time | 23 |
| IIM Bangalore | MBA with Specialization in Marketing; 2 years full time | 23.2 |
| IIM Calcutta | MBA with Specialization in Marketing; 2 years full time | 21.1 |
| ISB Hyderabad | PGPM with specialization in Marketing; 1 year full time | 30.41 |
| FMS Delhi | MBA with Specialization in Marketing; 2 years full time | 1.92 |
| IIFT Delhi/Kolkata | MBA (IB) with specialization in Marketing; 2 years full time | 17.25 |
| SPJIMR Mumbai | PGDM with specialization in Marketing and Operations; 2 years full time | 17.5 |
| XLRI Jamshedpur | PGDM- Business Management with specialization in Marketing; 2 years full time | 23.6 |
| IMT Ghaziabad | PGDM Marketing; 2 years full time | 17.5 |
| TAPMI Manipal | PGDM Marketing Management; 2 years full time | 14.3 |
The MBA Marketing course syllabus is developed so that the Management graduate may handle several marketing management jobs at the same time. The following are the important themes of MBA Marketing course disciplines taught at IIM Ahmedabad, SPJIMR, IIFT, IMT, and TAPMI, among other top MBA colleges:
Recent years have seen significant shifts in the marketing field. The global audience, social media video marketing, video marketing, and marketing intelligence are increasing trends in marketing. Companies are always looking to establish themselves on the market in a variety of strategies.
Marketing professionals need to be involved in marketing expertise and also adapt to the ever-changing marketing trends. MBA in Marketing teaches students to accomplish everything in the most efficient method. Which one is marketing in the most effective way is the thing that matters to the vast majority of businesses and corporations.
Business School for MBA in Marketing do it through changes in curriculum, faculty hires,extracurricular offerings etc. Additionally the schools that aid their students get employed are the ones that are preferred by the majority of candidates. Additionally, applicants must be aware of the most reputable B school for an MBA in marketing and their ability to keep up with the changing market. The program’s flexibility, speed as well as its size and importance are the main strengths of the program.
| S.R. | Business School | City |
|---|---|---|
| 1 | IIM | Bangalore |
| 2 | IIM | Calcutta |
| 3 | FMS | Delhi |
| 4 | S P Jain | Mumbai |
| 5 | MDI | Gurgaon |
| 6 | IIM | Lucknow |
| 7 | Taxila Business School | Jaipur |
| 8 | IIM | Kozhikode |
| 9 | IMT | Ghaziabad |
| 10 | Goa Institute of Management | Goa |
Conclusion –
Students applying will benefit greatly from a thorough comprehension of the top ranking list. The rivalry among these colleges is fierce, and here is where applicants may profit and have more chances. To maintain their top ranking, infrastructures and learning inputs are regularly improved.
Ans. No, you don’t require math to do an MBA. MBA is a professional course where you will get the knowledge of various subjects of management and accounting.
Ans. The opportunity to advance their career is very important to marketers in fashion (72.2%), entertainment (72%) and retail and wholesale (71.3%). The best industries, however, for helping marketers progress are beauty (69%), gaming and gambling (67.9%) and telecoms (65.6%).
Ans. Opting for an MBA in Marketing gives you several job opportunities in the marketing aspects of the business. You can work in areas such as brand marketing, sales, various marketing channels, product management, leadership management skills, market research and consumer behaviour, to name a few.
Ans. Gurgoan is the highest paying market with an average salary of Rs 750,000. Bangalore follows up with Rs 730,000. In Mumbai, an MBA gets Rs 732,000, while in Delhi, around Rs 690,000 is given.
Ans. Here are the top 8 job opportunities that you can apply for after MBA in Marketing:
Admission to MBA in Marketing can be done in two ways: direct admission and securing valid scores in CAT, XAT, MAT, or other national level MBA exams.
Ans. Candidates applying for MBA in Marketing are required to complete a Bachelor’s degree of minimum 3 years’ duration in any discipline from a recognized university. Candidates should also qualify any nationalized entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc. as per the requirements of the institute.
Ans. The scope of MBA in Marketing is very good in today’s market trend. MBA in Marketing is one of the oldest disciplines of management study. If you are interested in the entertainment, media, promotions, advertisement, sales and general management field, then the MBA is appropriate for you.